Transport Financial AnalysisOffline index pageNetTel@Africa
Page 31 of 43 pages. Chapter: 10: Basic Financial Management More information about chapter

Session 3: Agency Relation

Learning Objective

  • Explain to the learner the role of directors and areas of conflict with the shareholders.

Important Terms

  • Agency theory
  • Agency problem
  • Goal congruency
  • Corporate governance

Role of Shareholders and the Role of Managers

Although ordinary shareholders are the owners of the company to whom the board of directors are accountable, the actual powers of shareholders tend to be restricted, except in companies where the shareholders are also the directors. They have no right to inspect the books of account, and their forecasts of future prospects are gleaned from the annual report and accounts, stock brokers, journals and daily newspapers.
The day to day running of a company is the responsibility of the directors and other management staff to whom they delegate, not the shareholders. For these reasons, therefore, there is potential for conflicts of interest between management and shareholders.
Shareholders used to take a passive role in the affairs of the company. It was once common to play down their influence, though legally the owner of the business, it was assumed that they did not much concern themselves with the way that the company was run. The result has changed partly because of a change in the type of shareholder, partly due to result of takeover activity and partly because of social pressures. Shareholding has changed from private investors to institutional investors, who are able to employ experts to advice on the investment funds. The company must accordingly be run in a way that guarantees the satisfaction of the shareholder- an increasing sophisticated shareholder, who will both be competent and keen to assess for himself the truth behind any optimistic statements.
The power that the institutional shareholders have over a company rests on the effect that their investment decisions can have on the share price of a company, on the fact that at times of takeover bid the decision of a few shareholders can have a major influence on whether the bid succeeds or fail, and on the fact that the institutions have large amount of funds that can be made available to a company. The type of shareholders and the way they behave is changing. Traditional relationships are changing. The institution needs the companies, as they need good investment opportunities in a healthy economic climate, in order to be able to meet their future pension and assurance obligations. The relationship between the shareholders of a company and the management is one which is complex.

Agency Theory and Agency Problems

The relationship between management and shareholders is sometimes referred to as an agency relationship, in which managers act as agents for the shareholders, using delegation powers to run the affairs of the company in the best interest of the shareholders.

Agency problem:
a potential conflict of interest between the agent (manager) and the outsider shareholders. (i.e. those not involved in running the business) and the creditors. For example, if managers hold none or very little equity shares of the company they work for, what is to stop them from working inefficiently, not bothering to look for profitable new investments opportunities, or giving themselves high salary or perks?

Agency theory:
proposes that, although the individual members of the business team act in their own self interest, the well being of each individual depends on the well being of other team members and on the performance of the team in competition with other teams.
One power that shareholders possess is the right to remove the directors from office but shareholders have to take initiative to do this, and in many companies, the shareholders lack energy and organisation to take such a step. Even so, directors will want the company’s report and accounts, and the proposed final dividend, to meet with the shareholders’ approval at annual general meeting.
Another reason why managers might do their best to improve the financial performance of their company is that managers’ pay is often related to the size or profitability of the company. Managers in very big companies, or in very profitable companies, will normally expect to earn higher salaries than managers in smaller or less successful companies.
Another source of conflict between managers and shareholders is that they have different attitude towards risk. A shareholder can spread his risk by investing his money in a number of companies; one company may go into liquidation but the shareholders’ financial security is not threatened. A manager’s financial security however, usually depends on what happens to the one company that employs him. The manager could therefore be less inclined than the shareholder to invest company’s funds in a risky investment.
A further situation in which conflict can arise is when a company is subject to takeover bid. The shareholders of the acquired firm very often receive above normal gains for the share price while managers loose their job, if lucky they may be picked by the new shareholders. It can therefore be argued that it is therefore not always the shareholders interest for the sought-after companies put up such a defence to drive the bidder away.
Agency theory suggests that audited accounts of a limited company are an important source of post- decision information minimising investors’ agency costs, in contrast to the alternative approaches which see financial reports as primarily a source of ‘pre-decision’ information for the equity investors.

Goal Congruence

Goal congruence is accordance between the objective of agents acting within an organisation and the objectives of the organisation as a whole. Managers can be encouraged to act in shareholders’ best interests through incentives which reward them for good performance but punish them for their poor performance. Examples of such rewards or incentives are:

  • Profit related pay
    If management are rewarded according to the level of profit made they will strive to achieve high profit levels, so that they should earn more. Shareholders wealth is going to increase, so too is the value of the firm. Sometimes such act might just encourage creative accounting whereby management will distort the reported performance of the company in the service of the managers’ own ends.
  • Rewarding managers shares
    This might be done when a public company goes public and managers are invited to subscribe for shares in the company at an attractive offer price. Managers will have a stake in the business and will venture only into those projects which enhance the share value of the business.
  • Direct intervention by shareholders
    As outlined above the pattern of shareholding has changed from passive private investors to aggressive intuitional investors. These shareholders have direct influence over the performance of an enterprise and take active role in checking the performance of the company and are very quick to lobby other small shareholders when they suspect poor service or any malpractice by the directors.
  • Threat of firing
    Shareholders can take a direct approach by threatening the managers with dismissal if they put their personal interest above that of maximising the value of the firm. The increase in institutional investors has improved the shareholders powers to dismiss directors as they are able to dominate but also lobby other shareholders in decision making.
  • Threats of takeover
    As stated managers would do everything possible to frustrate takeovers as they are aware that they are going to lose their job. To promote goal congruence the share holders may threaten to accept takeover bid if their set targets are not met by managers.

Corporate Governance

The system by which companies are directed and controlled. The roles of those concerned with the financial statements are.

  1. The directors are responsible for the corporate governance of the company.
  2. The shareholders are linked to the directors via the financial reporting system.
  3. The auditors provide the shareholders with an external objective check on the directors’ financial statement.
  4. Other concerned users, particularly employees are indirectly addressed by the financial statement.

Among the other recommendations from corporate governance the board of directors is supposed to meet regularly. A clear accepted division responsibilities is necessary at the head of the company, so no one person has complete. The report encourages the clear separation of the posts of chairman and chief executive. All these recommendations are aimed at bringing the directors to be accountable to all their activities and ensure that the interests of shareholders are safeguarded.
The executive directors who run day to day activities should have a defined term of office which at most should be three years at most. Their remuneration to be fully disclosed and analysed between salary and performance related pay. The remuneration should be set by the remuneration committee which should be headed by non executive director.

Go to previous pageOrganizers for courseStudy question for this pageGo live and check course documents folderGo live and access discussion forumGo to next page